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cameronchristopher: erickd: Wow. One of the best outdoor-media ads I’ve seen (large version). From the brief: Challenge: With $0 budget, we had to create a mass media exposure alarming New Yorkers about the thousands of children dying daily from a lack of clean water, and the urgency to help donations to UNICEF. Implementation: We bottled dirty water in 8 lethal varieties, made a vending machine for it, and launched it in Manhattan for $1. “DIRTY WATER from developing countries” was designed to shock the public while inviting them to donate into the machine, via text message, or online. Results: This innovate, low cost outdoor-media/space engaged over 7,500 pedestrians, attracted worldwide media coverage, and increased the number of donations beyond all expectations. The wide media exposure continues generating online and text message donations to UNICEF.

cameronchristopher:

erickd:

Wow. One of the best outdoor-media ads I’ve seen (large version).

From the brief:

Challenge:
With $0 budget, we had to create a mass media exposure alarming New Yorkers about the thousands of children dying daily from a lack of clean water, and the urgency to help donations to UNICEF.

Implementation:
We bottled dirty water in 8 lethal varieties, made a vending machine for it, and launched it in Manhattan for $1. “DIRTY WATER from developing countries” was designed to shock the public while inviting them to donate into the machine, via text message, or online.

Results:
This innovate, low cost outdoor-media/space engaged over 7,500 pedestrians, attracted worldwide media coverage, and increased the number of donations beyond all expectations. The wide media exposure continues generating online and text message donations to UNICEF.

Source: erickd

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  1. collinearity reblogged this from damonator and added:
    When I went to South Africa we were trained in how to develop NGO’s that help with an important issue that affecting...
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  9. misssuzylee reblogged this from damonator and added:
    erickd: Wow. One of the best outdoor-media ads I’ve seen (large version). From the brief:
  10. katelynfarriella reblogged this from thingsthatinspireandamuse
  11. freakalert reblogged this from cameronchristopher and added:
    that is brilliant
  12. cameronchristopher reblogged this from erickd
  13. thingsthatinspireandamuse reblogged this from erickd
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